{"product_id":"borma-0443","title":"Borma | Dress That Flatters the Curves","description":"\u003cdiv style=\"max-width: 900px; margin: 0 auto\"\u003e\n\u003c!-- TITLE --\u003e\n\u003ch3 style=\"margin: 0 0 10px\"\u003eThe dress that flatters your curves without constraining them\u003c\/h3\u003e\n\u003c!-- INTRO --\u003e\n\u003cp style=\"margin: 0 0 10px\"\u003eLooking for a feminine dress that marks the waist without pressing on the stomach?\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 10px\"\u003eAn elegant, flowing dress that moves with you instead of holding you still?\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 10px\"\u003e\u003cstrong\u003eBorma\u003c\/strong\u003e was designed for that.\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 10px\"\u003eIts fitted bodice gently structures the silhouette, then opens into a flared, airy skirt that adds volume without weight. The result: a balanced, feminine and naturally elegant look.\u003c\/p\u003e\n\u003ch3 style=\"margin: 18px 0 8px\"\u003eCut \u0026amp; silhouette: structured on top, flowing below\u003c\/h3\u003e\n\u003c!-- IMAGE 1 --\u003e\n\n\u003c!-- BENEFITS --\u003e\n\u003cdiv style=\"border: 1px solid rgba(0,0,0,.12); border-radius: 16px; padding: 14px; background: #fff; margin-bottom: 18px\"\u003e\n\u003ch3 style=\"margin: 0 0 10px\"\u003eWhy choose Borma:\u003c\/h3\u003e\n\u003cdiv style=\"margin: 0 0 10px\"\u003e\n\u003cstrong style=\"margin-right: 6px\"\u003e✔︎\u003c\/strong\u003e Fitted bodice that marks the waist without squeezing\u003c\/div\u003e\n\u003cdiv style=\"margin: 0 0 10px\"\u003e\n\u003cstrong style=\"margin-right: 6px\"\u003e✔︎\u003c\/strong\u003e Flared skirt that falls freely over the hips\u003c\/div\u003e\n\u003cdiv style=\"margin: 0 0 10px\"\u003e\n\u003cstrong style=\"margin-right: 6px\"\u003e✔︎\u003c\/strong\u003e Does not cling to the stomach\u003c\/div\u003e\n\u003cdiv style=\"margin: 0 0 10px\"\u003e\n\u003cstrong style=\"margin-right: 6px\"\u003e✔︎\u003c\/strong\u003e Visually lengthens the silhouette\u003c\/div\u003e\n\u003cdiv style=\"margin: 0 0 10px\"\u003e\n\u003cstrong style=\"margin-right: 6px\"\u003e✔︎\u003c\/strong\u003e Full, graceful movement with every step\u003c\/div\u003e\n\u003cdiv style=\"margin: 0 0 10px\"\u003e\n\u003cstrong style=\"margin-right: 6px\"\u003e✔︎\u003c\/strong\u003e Is light and comfortable even in warm weather\u003c\/div\u003e\n\u003cdiv style=\"margin: 0 0 10px\"\u003e\n\u003cstrong style=\"margin-right: 6px\"\u003e✔︎\u003c\/strong\u003e Does not cling to the skin\u003c\/div\u003e\n\u003cdiv style=\"margin: 0 0 10px\"\u003e\n\u003cstrong style=\"margin-right: 6px\"\u003e✔︎\u003c\/strong\u003e Not see-through\u003c\/div\u003e\n\u003cdiv style=\"margin: 0 0 10px\"\u003e\n\u003cstrong style=\"margin-right: 6px\"\u003e✔︎\u003c\/strong\u003e Keeps its shape through the hours\u003c\/div\u003e\n\u003cdiv style=\"margin: 0 0 10px\"\u003e\n\u003cstrong style=\"margin-right: 6px\"\u003e✔︎\u003c\/strong\u003e Drapes elegantly without stiffness\u003c\/div\u003e\n\u003cdiv style=\"margin: 0 0 10px\"\u003e\n\u003cstrong style=\"margin-right: 6px\"\u003e✔︎\u003c\/strong\u003e Flattering V-neckline that lengthens the neck\u003c\/div\u003e\n\u003cdiv style=\"margin: 0 0 10px\"\u003e\n\u003cstrong style=\"margin-right: 6px\"\u003e✔︎\u003c\/strong\u003e Short sleeves that balance the proportions\u003c\/div\u003e\n\u003cdiv style=\"margin: 0 0 10px\"\u003e\n\u003cstrong style=\"margin-right: 6px\"\u003e✔︎\u003c\/strong\u003e Floral print on a dark base, elegant and easy to accessorise\u003c\/div\u003e\n\u003cdiv style=\"margin: 0 0 10px\"\u003e\n\u003cstrong style=\"margin-right: 6px\"\u003e✔︎\u003c\/strong\u003e Flowing hem that adds movement and lightness\u003c\/div\u003e\n\u003cdiv style=\"margin: 0 0 10px\"\u003e\n\u003cstrong style=\"margin-right: 6px\"\u003e✔︎\u003c\/strong\u003e Because it structures the silhouette without compressing it\u003c\/div\u003e\n\u003cdiv style=\"margin: 0 0 10px\"\u003e\n\u003cstrong style=\"margin-right: 6px\"\u003e✔︎\u003c\/strong\u003e Because it does not show up small imperfections\u003c\/div\u003e\n\u003cdiv style=\"margin: 0 0 10px\"\u003e\n\u003cstrong style=\"margin-right: 6px\"\u003e✔︎\u003c\/strong\u003e Because it stays comfortable from morning to night\u003c\/div\u003e\n\u003cdiv style=\"margin: 0\"\u003e\n\u003cstrong style=\"margin-right: 6px\"\u003e✔︎\u003c\/strong\u003e Because it gives a polished look straight away\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- IMAGE 2 --\u003e\n\n\u003c!-- SIZE GUIDE --\u003e\n\u003ch3 style=\"margin: 0 0 10px\"\u003eSize guide (cm)\u003c\/h3\u003e\n\u003cp style=\"margin: 0 0 12px\"\u003eBetween two sizes? Choose the larger one for more room across the bust.\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 12px\"\u003e\u003cem\u003eMeasurements may vary by 2 to 3 cm depending on the style. If you are unsure between two sizes, we recommend choosing the larger size.\u003c\/em\u003e\u003c\/p\u003e\n\u003cdiv style=\"border: 1px solid rgba(0,0,0,.12); border-radius: 16px; overflow: hidden; background: #fff; margin-bottom: 18px\"\u003e\n\u003cdiv class=\"sz\" data-size-chart=\"uk-f597769\"\u003e\n\u003cp class=\"sz__t\"\u003eSize guide\u003c\/p\u003e\n\u003cdiv class=\"sz__scroll\"\u003e\u003ctable class=\"sz__table\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth data-col-size=\"sm\" scope=\"col\"\u003eInternational size\u003c\/th\u003e\n\u003cth data-col-size=\"sm\" scope=\"col\"\u003eFR size\u003c\/th\u003e\n\u003cth data-col-size=\"sm\" scope=\"col\"\u003eBust (cm)\u003c\/th\u003e\n\u003cth data-col-size=\"sm\" scope=\"col\"\u003eWaist (cm)\u003c\/th\u003e\n\u003cth data-col-size=\"sm\" scope=\"col\"\u003eHips (cm)\u003c\/th\u003e\n\u003cth data-col-size=\"sm\" scope=\"col\"\u003eLength (cm)\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\"\u003eS\u003c\/th\u003e\n\u003ctd data-col-size=\"sm\"\u003e36–38\u003c\/td\u003e\n\u003ctd data-col-size=\"sm\"\u003e98\u003c\/td\u003e\n\u003ctd data-col-size=\"sm\"\u003e68\u003c\/td\u003e\n\u003ctd data-col-size=\"sm\"\u003e74\u003c\/td\u003e\n\u003ctd data-col-size=\"sm\"\u003e125\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\"\u003eM\u003c\/th\u003e\n\u003ctd data-col-size=\"sm\"\u003e40–42\u003c\/td\u003e\n\u003ctd data-col-size=\"sm\"\u003e102\u003c\/td\u003e\n\u003ctd data-col-size=\"sm\"\u003e70\u003c\/td\u003e\n\u003ctd data-col-size=\"sm\"\u003e78\u003c\/td\u003e\n\u003ctd data-col-size=\"sm\"\u003e126\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\"\u003eL\u003c\/th\u003e\n\u003ctd data-col-size=\"sm\"\u003e44–46\u003c\/td\u003e\n\u003ctd data-col-size=\"sm\"\u003e106\u003c\/td\u003e\n\u003ctd data-col-size=\"sm\"\u003e72\u003c\/td\u003e\n\u003ctd data-col-size=\"sm\"\u003e82\u003c\/td\u003e\n\u003ctd data-col-size=\"sm\"\u003e127\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth scope=\"row\"\u003eXL\u003c\/th\u003e\n\u003ctd data-col-size=\"sm\"\u003e48–50\u003c\/td\u003e\n\u003ctd data-col-size=\"sm\"\u003e110\u003c\/td\u003e\n\u003ctd data-col-size=\"sm\"\u003e74\u003c\/td\u003e\n\u003ctd data-col-size=\"sm\"\u003e86\u003c\/td\u003e\n\u003ctd data-col-size=\"sm\"\u003e128\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- CLOSING --\u003e\n\u003cdiv style=\"border-left: 4px solid #111; background: rgba(0,0,0,.03); padding: 14px; border-radius: 16px\"\u003e\n\u003cp style=\"margin: 0 0 10px\"\u003eThe cut creates a “defined waist – softened hips” effect, ideal if you want a balanced silhouette without a clinging fit.\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 10px\"\u003eThe dress is true to size.\u003c\/p\u003e\n\u003ch3 style=\"margin: 16px 0 8px\"\u003eFabric \u0026amp; comfort: light, flowing and pleasant to wear\u003c\/h3\u003e\n\u003cp style=\"margin: 0 0 10px\"\u003eMade in a soft, breathable fabric (premium polyester with a fluid drape), the dress:\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 10px\"\u003eThe fabric follows the movement of the skirt, creating a refined, lively effect.\u003c\/p\u003e\n\u003ch3 style=\"margin: 16px 0 8px\"\u003eFeminine details that make the difference\u003c\/h3\u003e\n\u003cp style=\"margin: 0 0 10px\"\u003eIdeal with sandals during the day or heels for dinner.\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 10px\"\u003eBorma is the dress you reach for when you want to feel feminine, confident and perfectly put together — without effort.\u003c\/p\u003e\n\u003cp style=\"margin: 0 0 10px\"\u003eModel height: 170 cm\u003c\/p\u003e\n\u003cp style=\"margin: 0\"\u003eThe model wears size L.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Eleanor Lacey","offers":[{"title":"XS","offer_id":55798448161097,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":55798448193865,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":55798448226633,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":55798448259401,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":55798448292169,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true},{"title":"2XL","offer_id":55798448324937,"sku":null,"price":44.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1041\/0737\/6969\/files\/68_1.jpg?v=1793380907","url":"https:\/\/eleanorlacey.co.uk\/products\/borma-0443","provider":"Eleanor Lacey","version":"1.0","type":"link"}